10 Mins With Rockett St George Co-Founder, Lucy St George
Not only is Lucy St George our amazing Rockett St George co-founder, but she is also a mother, treasure hunter, ex-florist and all-around interiors extraordinaire! Lucy and her family moved into an Edwardian Semi in North London years ago and with a lot of hard work (and a little bit of Lucy magic!) they have transformed the property into a stunning curation of treasured items that have been collected over the years from their travels and car-boot sales, styled with a rock 'n' roll edge. The finishing result is a testament to Lucy's creative eye and she has successfully created a home that is bursting with unique personality. Moreover, because it is Rockett St George's eighteenth year, what better way to learn more about our co-founder than with an interview with Lucy St George herself, along with having a little snoop around her wonderful home?! So, read below to discover our 10-minute interview with Lucy St George!
1. What Encouraged You To Start Your Own Business?
"Being shopaholics and "treasure hunters" we were always sourcing items for friends and selling online, we would make one person very happy but disappointed three when the item sold. What's more, we realised that friends and customers had an appetite for unique quirky items that are not found on the high street." - Lucy St George
2. What Inspires You To Make Such Iconic Products For Rockett St George?
"Inspiration is everywhere. For example, a vintage piece that can be reimagined into products that evoke emotion with a hint of nostalgia. We want to create products that are not only well made, designed well with great materials but products that make you feel something. Whether that's a sense of nostalgia to something that just makes you smile. We like our products to be playful and cheeky. We are firm believers that our customers come to us for something different, something you can't find on the high street. Treasures that you will love, that your family and friends will comment on and that your families with love for years, timeless items to come that make them feel something in the future." - Lucy St George
3. Describe Your Home To Us In 3 Words
"Sociable, Durable, Maximalist." - Lucy St George
4. Which room in your home is your favourite? What was the interior inspiration behind the decor?
"I love my office, I tend to go for a block colour on the walls and then add brighter colours and textures to my interior with the use of lighting and accessories. On top of this, furniture, artwork and accessories offer a fantastic opportunity to play around with your style and express your individuality. It's also a great way to experiment with a more maximalist look by matching or clashing patterns and embracing bold colours on a smaller scale. Something as simple as a new light, cushion or piece of art can have a transformative effect on your space. The white walls make accessories pop, bright colours sing and plants glow, and these dramatic hues are the perfect backdrop for my working day, plus I am surrounded by a collection of treasures, that make me feel happy and inspire me. And every so often the sunlight hits my large disco ball, it's magical and combines two of my favourite things - sunshine and disco!" - Lucy St George
5. Where do you shop for your amazing homeware, artwork and ornaments?
"I love unique items so I am always on eBay or going to flea markets and car boot sales. Plus, online shopping on Rockett St George is of course my go-to for framed artwork, special pieces for the home and furniture with a quirky twist." - Lucy St George
6. For someone who is thinking of redecorating, what are your top 3 interior tips for a beautiful home?
Lighting: "This is key, this can make or break a room's feel. So, if you get this right then you can create a multi-functional room." - Lucy St George
Storage: "Good storage is a must. It hides the pieces that you don't want on show." - Lucy St George
Paint Colours: "Go dark. Once you try it you will want to paint every room with a dark hue." - Lucy St George
7. What Are Your Top Tips For Hosting A Memorable Evening?
"It's always good to have a theme and get your guests involved. This and starting and ending the evening with shots, usually ensures that everyone has a good time!" - Lucy St George
8. Can you give us a little insight into the future of the Rockett St George in-house designs for 2025?
"In 2025, we’re diving headfirst into exciting new designs for our own brand range with a strong focus on home accessories, lighting, and textiles. We are never short of ideas so its lovely to see these designs come to life. We have some amazing Rock and Roll inspired products coming in 2025 along with some gorgeous vintage fairground-inspired cushions.
Alongside our popular ranges with NEXT, we’re thrilled to be expanding our range of pyjamas, slippers, robes, loungewear and a stunning collection of handbags, belts, and accessories.
This has been an incredible challenge that we’ve embraced wholeheartedly. As a brand, we’ve always envisioned what Rockett St George customers’ homes might look like, and now we’re imagining what they might wear and accessorize within their spaces. It’s been such a joyful and inspiring creative journey, and we can’t wait to share it with you!" - Lucy St George
9. If you could steal one piece from best friend and business partner Jane Rockett's fabulous home, what would it be?
''Her gardens! Jane has a fantastic garden and a great connection with nature and the seasons. While North London is full of fantastic open spaces such as Alexandra Palace and Hampstead Heath, it looks so wonderful to have this outside your front door. I am a sun worshiper so the idea of being able to find and grab a few rays at any point of the must be lovely.'' - Lucy St George
10. Finally, name three of your all-time favourite Rockett St George products that you love!
1. All of our Tin Tiles - "They elevate any ceiling from bland to bold and beautiful."
2. Gold Palm Leaf Tree Floor Lamp - "It was an RSG icon."
3. Pink Swan Display Bowl - "Anywhere you place this beauty, she would add personality to this space."
"Anything that is oozing with fabulousness!" - Lucy St George
Quick-Fire Questions
I am happiest when… I am surrounded by friends and family.
My favourite magazine is… Living Etc. I've been a fan for years!
My ideal day would be spent…. Brunch, exhibition hopping in London, a walk along the Southbank, dinner and a show.
My personal motto is… Fuck normal. I want magic!
My guilty pleasure(s) are... TikTok, Instagram, chocolate, wine, binge-watching TV shows, loud music, dinner in bed (I do this a lot, so it's clearly a not-so-guilty pleasure!)
The last film I saw was… A Complete Unknown.
What's your signature dish? I love a table adorned with loads of food, served family-style. A tagine or two, hummus, olives, my green lentil salad, bread and a big green salad, something for everyone's tastes.
Where is your dream holiday destination... Any Greek Island.
The three things I can’t live without are… Colleagues, friends and family. I really am blessed in all three categories, they really are the best.
If you enjoyed this blog and want to discover more about the beautiful founders of Rockett St George, you'll love 10 Mins With... Jane Rockett, Co-Founder Of Rockett St George.
